Relaxed & Chill!

Rilakkuma

Relaxed & Chill!

Rilakkuma

Rilakkuma: The Coziest Bear From San-X

Rilakkuma: The Coziest Bear From San-X

When life gets busy, wouldn’t it be nice to just kick back and relax? That’s exactly what Rilakkuma does!

This super cute character from San-X is one of Japan’s most popular kawaii icons. With its laid-back lifestyle, Rilakkuma has become the Japanese symbol of self-care and rest!

Get To Know Rilakkuma

Created in 2003, Rilakkuma is Japan’s ultimate chill bear. He reminds everyone to relax and enjoy the little things in life—perfect for a country known for its busy work life! Its name comes from the Japanese words rilakksu (relax) and kuma (bear), which literally means “relaxed bear.”

What makes this lovable cutie even more unique is its gender-neutral identity. Rilakkuma doesn’t reveal its gender because it simply doesn’t care about labels! Instead, Rilakkuma just likes lounging around, watching TV, and enjoying dango and pancakes.

Where Is Rilakkuma From?

Many people think Rilakkuma is part of Sanrio (home of Hello Kitty), but nope! Rilakkuma was created by San-X, the company behind other super cute characters like Sumikko Gurashi, Sentimental Circus, and Jinbesan.

Rilakkuma became an instant hit in Japan, leading to a wide range of Rilakkuma merchandise. Over the years, it has gained fans all over the world, thanks to its soothing and relatable personality. It even has its very own Netflix show!

Check this month’s upcoming box! >

Did you know?

Rilakkuma zipper quit

Did you know?

Rilakkuma obviously looks like a bear, but did you ever notice the zipper on its back? This cutie is just wearing a bear costume! Underneath is a soft blue polka-dot fabric, but Rilakkuma’s true form is a total mystery.

San-X never revealed what Rilakkuma really is. Some fans think it could be a different animal, while others believe it’s just part of its unique design. Either way, this fun detail makes Rilakkuma even more intriguing and extra cute.

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